the solar feeder essays

the solar feeder essays The solar feeder company is a unique twist on the typical bird feeder, which is resembled a typical birdhouse, but it houses feed instead. The solar feeder is a new technology, which is to prevent squirrels from taking the birdseed with an electronic shock. Due to the solar feeder companys financial statement are not breaking even, so it is the time for the solar feeder company to implement its plan to increase its sales and production and reduce its cost. The main problems of the solar feeder are as the following: 1. Squirrel Defense, Inc. (SDI) is a company, which manufactures and sells solar feeder. As the financial statement indicates the company does not operate profitable and has no cash. SDI's balance sheet shows negative checkings/savings of $(7,308) and the income statement shows a negative net income of $(26,607) in 1999. 2. The feeders are expensive and time consuming to make. Furthermore, production capabilities do not meet incoming orders. So, the inefficient production results in long delivery delays and a feeder, which is too expensive for the market. 3. Another problematic factor is that the company's pricing of the feeder is not competitive. Prices had been calculated based on what management wants to earn per unit, rather than thinking from a market perspective. There was only little market research done in the beginning by visiting some local stores. The advertising of the feeder seems not to be the ideal promotion campaign, e.g. the video on the website does not function properly or advertising with a retro theme for an innovative product. Moreover, SDI has no defined vision, nor business objectives, nor strategy. What issues does the SDIs management need to address? SDI's management needs to set up a vision and objectives. Therefore, a business plan is required. Management needs to find answers to questions like: 3. What are our strength, weaknesses, opportunities and threads? 4. ...

TransAsia plane crashes in Taiwan river

TransAsia plane crashes in Taiwan river A TransAsia Airways plane carrying 53 people, including two children and five crew members, crashed in a river in Taiwan’s capital. At Least 13 People killed and Carrier loses the second aircraft in last 8 months. The first deadly incident for TransAsia in the past   year    was a plane   crashed July 23 near the airport at Magong on Taiwan’s Penghu island during a thunderstorm. As a result, 48 deaths and 10 people were injured. A TransAsia plane crashed shortly Wednesday morning and fall into a river just minutes after takeoff.  TransAsia Flight GE235, an ATR 72-600 turboprop, took off from Taipei at around 10.53am and was on its way to the island of Kinmen when the incident    happened. At least   27 people have been rescued from the plane’s wreckage. A number of people have been sent to the hospital, and the death toll has been steadily rising throughout the day. According to CNA, 31 passengers aboard the flight were Chinese tourists from Xiamen. A TransAsia media office declined to comment on possible reasons for the crash, deferring to a news conference scheduled for later on Wednesday. The causes of the disaster were not immediately clear but FlightRadar24.com, a specialist website, said the      plane had attempted to   turn back before its crash and had been in the air for less than three minutes. TransAsia Airways CEO Chen Xinde told reporters that TransAsia Airways expressed its deep apology to the victims and our crew. Dramatic pictures taken by a motorist and posted on Twitter showed the plane cartwheeling over the motorway soon after the turboprop ATR 72-600 aircraft took off in apparently clear weather on a domestic flight. Another video broadcast on Taiwanese television appeared to show the plane striking a bridge before crashing. Rescue operations are ongoing and first responders in rubber boats are currently trying to enter the aircraft.