the solar feeder essays

the solar feeder essays The solar feeder company is a unique twist on the typical bird feeder, which is resembled a typical birdhouse, but it houses feed instead. The solar feeder is a new technology, which is to prevent squirrels from taking the birdseed with an electronic shock. Due to the solar feeder companys financial statement are not breaking even, so it is the time for the solar feeder company to implement its plan to increase its sales and production and reduce its cost. The main problems of the solar feeder are as the following: 1. Squirrel Defense, Inc. (SDI) is a company, which manufactures and sells solar feeder. As the financial statement indicates the company does not operate profitable and has no cash. SDI's balance sheet shows negative checkings/savings of $(7,308) and the income statement shows a negative net income of $(26,607) in 1999. 2. The feeders are expensive and time consuming to make. Furthermore, production capabilities do not meet incoming orders. So, the inefficient production results in long delivery delays and a feeder, which is too expensive for the market. 3. Another problematic factor is that the company's pricing of the feeder is not competitive. Prices had been calculated based on what management wants to earn per unit, rather than thinking from a market perspective. There was only little market research done in the beginning by visiting some local stores. The advertising of the feeder seems not to be the ideal promotion campaign, e.g. the video on the website does not function properly or advertising with a retro theme for an innovative product. Moreover, SDI has no defined vision, nor business objectives, nor strategy. What issues does the SDIs management need to address? SDI's management needs to set up a vision and objectives. Therefore, a business plan is required. Management needs to find answers to questions like: 3. What are our strength, weaknesses, opportunities and threads? 4. ...